insights from Real Behavior.
In the Real World.
From Real People.

Want to know if your idea works? Put it in front of real people and watch what happens, when they don't know it’s research.

From idea filtering to messaging hierarchy to full concept validation, we help shape innovations that perform.

Surveys lie. Behavior doesn’t.

How It Works


ALL OUR RESEARCH STARTS WITH BEHAVIOR

Every test begins with real ads in the wild.

We see what grabs attention, before they know it’s research.

Then We Flex to Your Goals

Quick idea or message test? We stop at the ad.

Need more? We can build the entire purchase funnel- landing page, locator, or mock checkout.

Prefer traditional metrics? We'll send them to a custom product survey.

You Get Real KPIs- Benchmarked to Your Industry

Views. Clicks. Scrolls. Time on page. Add-to-cart.

Actual behavior from real people scrolling on social media.

And we compare it to category norms. 

What You Really Get? Confidence.

Surveys are broken. 

They're full of AI bots and people's opinions.

We show what people actually do. 

In Market Testing Without Going In Market. 

It’s not simulated. It’s not hypothetical.

It’s what happens when real people think it’s real.

What You'll Learn With Accelebrand

Confident in What to Launch >

No more guessing. No more “we hope this lands.”

You’ll know what real people actually respond to.

Fewer Bad Bets >

We help you kill weak ideas early before you waste time, money, or team energy building them.

Fast and Affordable Enough to Iterate >

Testing shouldn’t be a one-shot deal.

We’re built for speed, priced for momentum.

Real-World Proof You Can Defend >

This isn’t a vibe check or a simulated score.

It’s behavior. From people who didn’t know it was research.

A Story Your Team Can Rally Behind >

You’ll walk away with a clear winner, a clean report, and a compelling narrative.

Make the call and make it stick.

Why Accelebrand Is Better Than Traditional Testing

After 15 years and millions of dollars buying research, I built what I always wanted.

Why Behaviors > Opinions

In Market Testing
Traditional Testing
Surveys and Focus Groups
Key Metric
✅ What people ACTUALLY do
❌ What people SAY they'll do
Source of Data
✅ Real people scrolling social media, unaware of research
❌ Bots, Pro Survey Takers, Bored Retirees
How Stimulus is Evaluated
✅ Earned attention within the noise of social
❌ Unrealistic forced engagement
Speed to Results
✅ 2 Weeks
❌ 6-8 Weeks
Investment Level
✅ Priced for iterations
❌ $20,000+

Common Questions

  • What happens after someone clicks add to cart for something that doesn't exist?

    There are several options we have:

    1. 'Sold Out'- Disappointing but happens

    2. Pre-sale: Customers know from the start the product isn't ready yet

    3. Humility: We're transparent and explain that we're learning to create the best product possible and (if possible) adda coupon to existing products. Brand humility goes a long way in building positive perceptions and studies have shown apologies with coupons increase brand loyalty

  • Won't people get mad?

    Not really. We’re typically transparent at the end of the experience, and most people are just surprised, not upset. If anything, it makes the data more real.

    We have a few message options for people that Add to Cart:

    1. 'Sold Out'- Disappointing but happens

    2. Pre-sale: Customers know from the start the product isn't ready yet

    3. Humility & Transparency: We're transparent and explain that we're learning to create the best product possible and (if possible) adda coupon to existing products. Brand humility goes a long way in building positive perceptions and studies have shown apologies with coupons increase brand loyalty

  • My product isn't sold online, does this still make sense for me?

    Yes! For products not sold online, we measure conversion based on other behavior such as using a product finder, signing up for coupons, or providing an email. We can also measure consumer interest with a traditional survey from people that click on the ads.

    Even if your marketing focus isn't online, the ability for your product to engage and breakthrough within a social feed is a great proxy that is much closer to reality than a survey.

  • How do I protect my top secret idea?

    There are a few things we do:

    1. Exclude zip codes of the competition

    2. Post from our social accounts with relatively low views (100k of the 250M+ users still isn't much)

    3. *Optional* If it's very sensitive, we can always create a fake brand or test unbranded

  • Do we need to create any assets?

    Nope. We create all the test ads, landing pages, and mockups or we can work with what you already have. We also are happy to collaborate with any internal design teams.

  • How fast is the turnaround?

    From final asset approval to full results, it’s two weeks. That includes live testing and analysis.

  • Can't I just launch a product and see how it goes?

    Yeah, you could. And you could get lucky. But according to an MIT study of 30k new products, 95% fail. Making sure you have the right product/message/positioning will save you significantly more money than an Accelebrand study (or any study really) costs. 

  • How reliable is this vs. traditional research?

    This isn’t based on opinion, it’s observed behavior. People respond before they know it’s a test.

    Our results simulate what would happen if you actually launch.

  • Can we test multiple messages or concepts?

    Absolutely. The method is built for side-by-side comparison. You can look at multiple ideas/concepts at the same time while also understanding your positioning and communication hierarchy.

    If you want to iterate the same idea, we can quickly repeat tests to measure the evolution.

  • What kinds of teams do you usually work with?

    Innovation, brand, and insights teamsespecially when speed, confidence, and behavioral truth matter more than traditional surveys.

Our Team Comes From

Accelebrand Insights

Why Concept Tests Fail — Even When They “Win”

Why Concept Tests Fail — Even When They “Win”

Silk Nextmilk crushed it in concept testing — and underperformed in market. Here’s what that experience taught me about the limits of traditional research.

Christopher Gordon

 How to Test Product Ideas Without Writing a Concept

How to Test Product Ideas Without Writing a Concept

You can write the perfect concept and still launch a flop. I’ve done it. Here’s why the problem isn’t the copy, it’s the method we’ve been told to trust.

Christopher Gordon

 System 1 Buys the Product. System 2 Fills Out the Survey.

System 1 Buys the Product. System 2 Fills Out the Survey.

Most research targets the wrong part of the brain. System 1 makes the decision — but we keep testing with System 2 logic.

 

Christopher Gordon

Ready to get started?

Ready to validate your product line before risking millions in R&D and marketing?