What Accelebrand exists to do ...
I spent years in corporate research at Mars, Danone, and Nissan running high-budget studies that looked great in presentations but didn’t reflect how customers actually behaved.
People would say one thing in a survey, then act completely differently in the real world.
Time and time again, I saw market research questioned and distrusted. It was frustrating. After watching launches fail despite “validated” ideas, I realized what I wanted didn’t exist: a way to measure actual behavior, not claimed intent.
So I created Accelebrand: a faster, leaner way to test ideas by measuring behavior with real users, real ads, and real landing pages.
Escaping The Rat Race
After my daughter Opal was born, I knew I would never be fulfilled climbing the corporate ladder. I just wanted to spend time with Opal and my wife Sarah. I loved creating things people loved but was burned out from the soul-sucking endless meetings, slow decisions, and corporate politics.
Inspired by Tim Ferris's 4 Hour Work Week, I began dreaming of days on the beach with my family. The problem, I didn't know what to do. So I started testing ideas.
I created ads and landing pages to test all kinds of ideas before it hit me. That was the idea! Testing things the way I would for myself. Measuring actual behavior.
Expertise You Get With Every Project
Master Of Market Research
Foundation in Insights & Statistics
Client-Side Insights:
I've been in your shoes
Brand Management
..and know the business challenges
Our Guiding Principles
- Behavior > Opinions
- People don't always do what they say or say what they'll do
- Successful marketing must breakthrough
- It shouldn't take 6 weeks to get answers
- Insights needs a revolution
